The benefits brought by the project
Reaching B2C clients through knowledge and creating a community
Sales leads automation
Dedicated landing page for every type of service
Website supporting the community of conscious managers
Analytics and sales funnel optimization
The Halibut Training Group needed to create a separate brand to reach B2C clients with their individual training products. They decided to reach clients by sharing knowledge and creating a community.
The idea was to create a place to share knowledge for people who appreciate the human side of management. Who want to "work in a different way" and build organizations and teams based on trust, responsibility and mutual participation.
Iteratively, there were designed and implemented: dedicated product landing page for trainings, programs, conferences, parties, a blog with a knowledge base, a site with a schedule of events and a dedicated CMS.
Thanks to the appropriate selection of IT technologies, client’s business goals have been achieved: good self-positioning, SEO, community building, knowledge saturation, B2C product sales, conversion optimization.
Ludzka Strona Zarządzania
Website of the Halibut Training Group that gathers and creates a community of enthusiasts who want to build teams based on trust, responsibility and participation.
Dedicated CMS
For the needs of the project, a completely new, comprehensive, intuitive and easy to use dedicated administration panel has been developed and implemented. The CMS is super easy to use: moderator has the simplest possible service management, which consists of a large number of unique subpages.
The CMS is so intuitive that managing it does not require any instructions or training. The moderator is able to master CMS management in just a few minutes.
Individual landing page product subpages
Thanks to business and conceptual workshops, together with the client, we created a vision of a website based on extensive, well-positioned landing pages: the main website, knowledge base, subpages of training products, subpage of the conference and a schedule page.
After business arrangements, all subpages have been packaged in accordance with the UX and UI rules to be as intuitive as possible for the user.
After completing the modeling for each subpage, an interface was designed that was consistent with the graphic identification of Ludzka Strona Zarządzania and reflected the brand's vision.
Conversion optimization
One of the main goals of the projects was to create a website that will engage users so that the largest possible percentage of visitors will buy a selected product or service. The user's path, based on valuable content, was very important to consider the purchase of a product or service.
relevant sections for subpages with products.
the possibility to run page variation tests on selected user groups, in order to create the most optimal interface.
Value added
The site aims at bringing together the community, to create a place to share knowledge and to present a wide range of training products in a transparent way. Thanks to building an extensive section with knowledge, linking to product sub-pages and SEO, the site gains organic traffic from the Google search engine.
A dedicated sub-page containing a comprehensive list of all events, trainings and conferences organized by the Halibut Training Group. At allows direct referral to the appropriate product and enrolling for the selected event.
A blog module that builds the community and combines the value in the form of knowledge, tools and inspiration for the benefit of the entire community of interested leaders and managers.
Scope of work
Conducting workshops
Mock-up preparation
Graphic design
Programming works
Carrying out tests
Implementation
Technical support
Team
Adam Matysiak
CTO, Consulting
Adam Machowiak
Project Manager, Lead UX
Michalina Słomiańska
Project Manager
Amadeusz
Front End Developer
Piotr
Back End Developer
Karol
UX/UI Designer
Marlena
Front End Developer
Website
IT system
Mobile app
Graphic design
Technical support
Chatbot
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