Nutricia

Visual website of the Nutricia Poland

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Nutricia header image
nutricia

The benefits brought by the project

less users leaving within the first 30 seconds

approximately 2x more page views

more of products bought

better first impression

easier management of the content on the website

Nutricia Medical, the leader in medical nutrition, is part of the Danone Group. Its offer includes over 200 products designed for children and adults. What makes Nutricia Medical different from other companies, is the realisation of goals and objectives according to the idea and notions of BEST CARE. This mean, that the company prioritises the needs of the sick and their close ones delivering the best comprehensive solutions within nutrition in sickness.

Time for changes

In order to refresh the company's visual identification, promote the ideas behind its functioning, mission, vision, experience and the product background, Nutricia Medical decided to re-design its current website. The goal was modernity, a clear design and a easy edit-ability by the websites moderators. The previous website was complicated to use and had many limitations. The Client paid the greatest attention to the visual aspect of the presented content.

New visual website

We satisfied this need by meticulously designing and adjusting content to each subpage being a part of the content architecture. Thanks to the implementation on the original, dedicated CMS design, content management is easy and intuitive. The website is flexible which means that it enables extension with new functionalities and addition of new content.

Nutricia Medical

The objective of the Nutricia Medical Poland visual website was to present key information on the company, its mission, vision and to outline the brand's history. The appearance of the visual website reflects the character of the long tradition of Nutricia Medical showing, at the same time, its innovative and modern character as the leader on the market for medical nutrition.

Dedicated CMS

For the purpose of the project realisation we developed and introduced an intuitive, comprehensive and easy-to-use dedicated administrative panel.

Its purpose is to enable the moderator to manage the website in the easiest way possible, since the website comprises of high number of unique subpages. Thanks to the intuitiveness of the CMS, its use does not require familiarising oneself with instructions of use or attending training. The user gets to know how it functions in just a few minutes.

Medical branches worldwide

Established in 1901, Nutricia Medical is the leader on the medical nutrition market. Its offer includes professional products for patients with special nutritional needs.

Diversified content

The website constitutes compendium of knowledge on the functioning of the Company and its complete offer of products. The content was divided into intuitive thematic sections. This makes users visiting the website easily find the information they're looking for.

Scope of work

Graphic design

Programming works

Carrying out tests

Implementation

Technical support

Team

Adam Matysiak

Adam Matysiak

Project Manager

#cto #projectmanagement

Adam Machowiak

Adam Machowiak

Lead UX

#designer #ux

Karol

Karol

Web Designer

#designer #ux

Katarzyna

Katarzyna

Tester

#tester #ux

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What do you need?

Website

IT system

Mobile app

Graphic design

Technical support

Chatbot

The preferred form of contact

Please provide contact details

The personal data administrator is HighSolutions sp. z o.o. (hereinafter the "Company") with headquarters in Tarnowo Podgórne, ul. Szkolna 21/1, 62-080 Tarnowo Podgórne, e-mail adress kontakt@highsolutions.pl. Detailed information on the processing of personal data can be found in the privacy policy.

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